Project: Twitch Email Design
Skillset: Graphic Design, 2D Motion Design, strict guideline adherence, and a strong understanding of meme culture.
Software: Adobe Photoshop, Adobe After Effects, Adobe XD, Figma
Description: Created emails in multiple languages while adhering to Twitch’s brand guidelines and assets. Responsibilities included designing new graphics—both static and animated—in Twitch’s signature style. Optimised motion graphics for all email platforms by designing fallbacks and ensuring GIFs remained under 150KB for fast loading times.
Additionally, managed and maintained the asset library to ensure consistency across projects. The design process began in Photoshop before transitioning to XD and Figma, enabling more efficient workflows. This shift streamlined integration with Twitch’s main library, leading to faster approvals.
